When Alex first started mixing in 1999 he could only
dream about achieving so much so quick. After buying
his first set of decks and teaching him himself how
to mix, Alexs proficiency grew through sheer hard
work and determination. Fast forward to the end of
2006 and in the last 7 years Alex has plied his trade
throughout the top West End clubs of London,
gradually breaking into becoming a regular on the
house party scene with residencies at Clockwork
Orange, and finally led to being asked to play for
Bora Bora in Ibiza
Summer 2004 was the real launch for his career when
he stepped in for a cancellation at Londons Pacha
nightclub, playing alongside Andy Manston & Ant
Packham. Suffice to say the promoters were impressed
enough with the superb technical skills and ability
to work the crowd to offer a permanent slot. 4 more
gigs followed at Pacha on the same bill as DJs
Richard F (Subliminal)& Bobby and Steve and the gigs
were flowing thick and fast, early gigs included
Londons White House on New Years Day and Turnmills.
The bigger the gigs the more Alex was rising to the
occasion, March Bank Holiday he played to a packed
Cross Club alongside Tall Paul and further gigs at
Pacha, Canvas and Turnmills followed
Just one guest slot for Bora Bora in Ibiza led to him
being offered a daily residents slot at the infamous
Beach bar and then resulted in a string of offers of
gigs around the world. 2006 summer
season saw Alex into his 2nd year as resident, his
fame in Ibiza growing by the day he was then asked to
play at the biggest club in the world Privilege for
Xtravaganza and John Aquavivas nights, and topped off
the season by playing at El Divinos closing party
"Playing 7 days a week has really helped me to feel
what the crowd wants, and I just want them to have
the time of their life. As long as they enjoy the
music as much as I enjoy giving it to them every
party is special in my eyes. The focus should always
be on the crowd and if you respond to their needs
they normally respond to yours and you can take them
where you want to go so you are all together.”
Highlights of 2006 include playing at the 1st
superclub in the UAE (Enigma, Abu Dhabi), Krakow and
Warsaw in Poland, and a Spanish tour taking in 7
cities in 1.5 weeks! Not forgetting the entire summer
season at Bora Bora and a new residency on the world
tour with the world famous Smartie Partie.....sharing
the decks with the likes of Danny Rampling, Tall
Paul, Joey Negro, Erick Morillo, Harry Choo Choo
Romero, Who Da Funk, CJ Mackintosh, John
Aquaviva.....
With such a meteoric rise, 2007 looks set to be
Alex's for the taking, with a packed diary of
international dates including clubbing hotsopts
Dubai, Austria, Poland and Spain and residencies at
Smartie Partie and Xtravaganza at Space Ibiza, The
future certainly looks bright and should give hope to
other aspiring DJs that dreams can be achieved with
the right passion and determination, combined with
rather a large amount of skill. |